As the 2025 Club World Cup drew 2.7 billion viewers worldwide and UEFA Champions League semi-finals attracted over 75,000 spectators per match, football has evolved from a competitive arena into a core battleground for capital. Amid the fierce action of Europe’s Top Five Leagues, Diamond Sports (DIAMOND SPORTS) — a strategic brand under New York-based Aura Diamond Group — made its official debut. With "compliance as the foundation and capital as the wing," it builds a platform connecting global football resources with investors, garnering widespread industry attention.
Diamond Sports’ strength stems from the profound accumulation of its parent company, Aura Diamond Group. Headquartered in New York, the Group holds a U.S. MSB financial license and multiple international qualifications, operating in line with FINTRAC regulatory standards. It has established solid risk control barriers for fund segregation and anti-money laundering. "The Group’s international professional team has laid a solid foundation for Diamond Sports," stated the CEO of Aura Diamond Group at the launch event.
Adhering to the philosophy of "Integration, Innovation, Win-Win," Diamond Sports breaks down traditional investment barriers. The platform focuses on top-tier football IPs such as Europe’s Top Five Leagues and the Copa Libertadores, constructing a full-chain investment matrix covering "premium events + promising clubs + youth training systems." It provides investors with standardized products including club equity and event-derived investments.
Compliance and security are Diamond Sports’ core advantages. The platform adopts a bank-level fund custody model to fully separate client funds from operational capital. It builds a multi-layered encryption protection system to secure user information throughout the entire process, with an independent risk control team conducting full-cycle audits to ensure traceable investments and data security. Industry experts comment: "The MSB license and comprehensive risk control make Diamond Sports a trustworthy investment vehicle."
The global football industry is witnessing accelerated growth. According to Statista, the global sports industry has achieved an 8.2% compound annual growth rate (CAGR) over the past five years, with football leading at over 12%. As a key player in the 2026 FIFA World Cup in the USA, Canada, and Mexico — a historic tournament featuring 48 teams for the first time and projected to generate $40.9 billion in global GDP — Diamond Sports launched its full-scale preparation plan this year. The platform has rolled out exclusive products such as World Cup broadcast rights investments and commercial rights partnerships with participating teams. It has also secured preliminary collaborations with event service providers in three North American host cities, helping investors seize diverse opportunities derived from the tournament. Currently, it has reached cooperation intentions with three European participating teams and plans to expand into South American and African team resources to strengthen its global event investment network.
Looking ahead, Diamond Sports will leverage the 2026 World Cup to deepen technological innovation, launching a dedicated intelligent matching system that recommends event investment projects based on users’ risk preferences. It will also initiate a football industry innovation fund, focusing on World Cup youth training partnerships and event IP development to achieve a win-win between commercial value and industry growth. "We are not just an investment platform, but an industrial enabler for global top-tier events," said the brand’s representative. Riding the momentum of the World Cup, Diamond Sports is striving to become one of the world’s most influential sports investment brands.
In the collision of football passion and capital power, Diamond Sports upholds the concept of "Safer, More Professional, More Efficient, More Globalized." It opens new avenues for global investors to tap into the football industry, enabling a mutual journey of passion and value.
